who would be the audience for your media product?

My target audience

I believe the target audience for my magazine is younger adults, of maybe mid-twenties to forties age. I believe that my magazine will appeal more to people of this age as it features many younger and more contemporary artists, but also that it is mainly during this age that peoples music tastes fluctuate and develop, meaning that whilst they may not be country fans they might be inclined to buy and read my magazine.

My magazine is colourful and more contemporary, featuring bigger (but less) images and very down to earth and overly chatty dialect. This appeals more to the younger audience as it is easy to read and can be read at a faster pace or a glance. By using pull quotes I also allow them to read what I feel is key information straight away. This is important when appealing to a younger audience as it intrigues them and causes them to want to read the rest of the interview to find out the context surrounding the speech they have read.

However I feel that my magazine could also appeal to the small majority f older people just due to my chosen genre of music, with country music often being thought to be a more wizened taste. This image of country is mainly due to artists such as Billy Rae Cyrus who is thought to be more ‘oldies’ due to his soul style. It is because of that stereotype that I feel my magazine might attract a slightly older audience, but I feel that the majority of my devoted readers would be younger adults (mainly female)